Logorama

Oscar 2010, Best Animated Short Film

Lets we see Logorama this name, I'm quite believe it was somehow influenced by one of my adult animation series Futurama, and yup, you think about those guys on yellow yellow too, that's simpsons. It's an innovative built, in fact every brands are reflecting to our life. Logorama is about a day in the life of crime and crazy in Los Angeles. It's about these bunch of random characters who's lives all collide when a psycho gunmen in the form of Ronald muthafuckin McDonald is on the loose and the streets of Los Angeles becomes the playground of one heck of a police chase.

Logorama is a lot like Pulp Fiction but as told using advertisement images. Everything in Logorama, the characters, the buildings even the sky are made up of ell known brand logos, corporate mascots and advertising images. And there are thousands of them appearing in this. Watching Logorama was like being bombarded with a whole lot of product placement, which I think is the big joke of the film.

It takes a huge stab at the ridiculous amounts of product placements in films and how most movies would intentionally stop the plot of the movie to flash some screen time for their advertisers (i.e Percy Jackson). Logorama takes product placement to the extreme here, every second you're eyes are going to catch a familiar image or character but it's blended in so well with the story you would have to rewind it back just so you can see it again.

Try to think how it is lot to do with much media advertising and corporate images have become embedded in our subconscious and culture. I bet any 4 year old any where in the world can identify Ronald McDonald or Mr. Potato or the Michelin Tyre Guy over the Pope. It's kinda scary really if you think about it that the media can control the things we know and are familiar with.

Congratulation "the hurt locker"